Guess how much the farm is getting from the $8 bag of flavored coffee? Every deal is different, but often as low as $1. Lack of education, inability to pay for healthcare, and many other poverty-related issues arise when the cost of coffee is so low. $8 for a bag of caramel flavored coffee? Nice!Ī 2010 study, cited in the Specialty Coffee Association of America’s (SCAA) whitepaper titled Hunger In The Coffeelands, revealed that 63% of coffee-growing households in Central America experience food insecurity and malnourishment at some point every year. Low-Grade Coffee Hurts Everyone Long-Termįlavored coffee is the choice of many because it’s so cheap. Read: Skip The Coffee Aisle, Here's How To Find The World's Best Coffee 2. It’s low-quality beans, it’s terrible flavors (unless you enjoy potato-y flavor defects), and-worst of all-it’s a contributor to economic patterns that keep farmers poor. It’s agriculture economics 101: sell the high-end crop for a strong price and let the bottom-feeders buy the other stuff that didn’t turn out so well. You don’t put expensive Kobe beef steak in your casseroles.Īnd coffee companies don’t buy quality beans and smother them in flavor oils. You don’t cook award-winning red wine into your dinner sauce. You don’t mix fine scotch into a fruity cocktail. Flavored Coffee Is Almost Always Low-Grade Coffee You shouldn’t be throwing away money on flavored beans anymore. We’ve reached the point where flavored coffee is-for the most part-irrelevant. Economically, it made complete sense-but most of the coffee world has moved far beyond. Read: A Brief History Of Coffee Around The Worldįlavored coffee became popular because it was affordable. To cover the bad, bitter flavors, they started spraying the beans with flavorful oils that tasted like raspberry, cinnamon, and cocoa. When the cost of coffee beans shot up in the 60’s, many coffee companies couldn’t afford the good stuff anymore and had to buy lower quality beans. Just well-grown, carefully processed, and expertly roasted beansīut, we’ll go ahead and admit it: we understand why flavored coffee became popular.No additives made in a lab to cover up the flavors of low-grade beans.We believe our coffee should be like this too. They don’t need artificial or “natural” flavors made in a lab. They source stellar, fresh, and uber-flavorful ingredients for their dishes. ![]() That’s why high-end restaurants can charge you dozens or even hundreds of dollars per plate. And yet, we value the things that are organic-the things that are amazingly flavorful on their own. They’re in inexpensive restaurant meals, freezer foods, and just about everything wrapped in colorful plastic. Don’t you just love lab-developed flavors? Food is so much better when it has been given extra flavor via cool chemicals… Not!Īrtificial flavors are everywhere we turn.
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